Category: Web

Content calendars for digital marketing

A content calendar is a handy tool you can use to organise and bring purpose to your digital marketing strategy. It allows you to visualise your strategy in weekly, monthly or yearly…

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Lowering your website’s bounce rate

Businesses with high bounce rates are most likely attracting the wrong kind of traffic to their website. Bounce rates are a list of numbers that represent the percent of website visitors who…

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Why social media is essential for small business

Social media marketing is simply, an effective and costless way to promote your business. The most consumed content is now online so as a savvy business owner it pays to know how…

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Composing the perfect tweet

Twitter is one of the most effective ways a business can build website traffic through social marketing. Twitter is the social media platform for sharing and exchanging link content. Link ‘clicks’ are…

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Are you ignoring your biggest selling point?

Many businesses often neglect the strongest and most critical feature of their website: the About Us page. Also referred to as History, What We Do and Who We Are, this part of…

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What’s in a landing page?

A well-designed landing page can greatly increase a business’ online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a…

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Designing for your target audiences

There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known…

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Improving email open and click rates

Open and click rates provide firms with key information about their email marketing campaigns. Open rates show how many email campaigns were opened by clients, and click rates show how many of…

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Why you should start podcasting

Podcasting is becoming an increasingly popular way to connect with audiences on a more personal level. The benefits are endless – podcasts are easily accessible, provide an engaging platform to discuss news…

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Online marketing to improve awareness

Businesses know the impact of digital marketing but many small businesses are still lagging behind when it comes to incorporating digital into their marketing efforts. A lack of time, knowledge or experienced…

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Are you at the top of your social media game?

The way social media can be used as a marketing tool for your business is constantly evolving. To remain at the top of the game and ahead of your competition, you need…

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Engaging Facebook video marketing strategies

Facebook videos are commonly used as a marketing strategy for many businesses. This is an effective strategy, as long as it is done correctly. To make your Facebook videos work efficiently for…

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Making long-form content readable

Many people will say that writing long-form content is a ‘no-no’, however, sometimes it is the only way to discuss a particular topic. There are a number of do’s and don’ts you…

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Creating engaging content

When creating content for your website, regardless of the business or industry you are involved in, there are some hard fast strategies you can follow to ensure it is engaging. Consider the…

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Understanding the different kinds of links websites can use

Using links is a valuable strategy for boosting your website’s SEO. Before Google in the nineties, websites used keywords to boost up their websites. The problem with keyword ranking is that businesses…

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2018 social media trends

Each year, we see new trends emerge regarding social media and the way it’s used. With the increased growth of social media for marketing businesses, knowing the strongest strategies for incorporating the…

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How to use hashtags

When used correctly, hashtags are a great way for businesses to increase customer engagement and make their social media posts more visible. A hashtag is a keyword phrase that has no spaces…

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Facebook marketing in 2018

Most businesses know the power of Facebook marketing. Facebook has the ability to reach current and potential customers, generate higher levels of brand awareness and engage customers regularly. However, due to Facebook’s…

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The basics to developing a bulletproof social media strategy

Developing a strong social media strategy is important for growing and nurturing business profit. Consider the following: Set goals Before embarking on any social media marketing campaign, you need to be strategic…

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Increasing your blog shares

Blogging is a great marketing strategy for your business – it informs and entertains your target audiences, can generate traffic and potentially increase sales. However, writing a blog alone is not a…

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Nailing social media marketing in 2018

As the New Year lingers just around the corner, brushing up and revising your social media marketing strategy is important. Technology and the way we use it is always morphing, which means,…

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Creating a strategy for Instagram

Instagram is no longer a social platform that can be ignored. The platform’s power to reach audiences and engage with customers is proving as a valuable marketing opportunity. Unlike other social media…

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Benefits of cloud computing

Cloud computing is redefining the way small businesses conduct business; the advantages in the technology allow users to access data off-site, save on IT equipment and give businesses a competitive edge. Here…

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Strategies for growing your online following

Developing strategies for growing your online following is an effective aspect of an online marketing plan. By using strategies to ensure you make the most out of the social media platforms available…

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3 things to avoid when posting on social media

To keep your social media game strong, there are certain things to avoid. Consider the following: Making it personal The business social media platforms should be reserved for posts reflecting the business.…

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How to manage a killer social media content calendar

Social media content has an important and beneficial place in the business world. However, so many businesses do it wrong. Developing a social media content calendar can see the difference between your…

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Grow your mail list with social media

Growing your mailing list is a strong marketing strategy, but not all of us know how. Consider the three tips below: Insert a sign-up button Although many businesses have a Facebook page,…

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Standing out online

With more and more businesses turning to online marketing avenues, businesses need to have a strong strategy for standing out amongst the crowd. Here are three tactics to help your business stand…

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Essential social media management skills

With the rise of social media use, it is becoming more important than ever to manage your business’ social media accounts quickly, properly and professionally. Here are three necessary skills for managing…

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Starting out on social media

Everyone knows that it’s becoming increasingly important for businesses to develop a social media presence. However, getting started on social media can be extremely daunting if you don’t have a well-thought-out strategy.…

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Using AI to boost SEO

Artificial intelligence (AI) is the way of the future. Businesses ought to adopt AI strategies to enhance their online marketing and presence, to bring in continued profit. Consider how the following strategies…

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Creating engaging social media content

Social media content can direct a large portion of online traffic to your business, but it can also deter customers if performed poorly. Consider the following tips for creating engaging social media…

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Improving your content strategy

Developing a successful content strategy can be challenging. Content marketing requires time, effort and most importantly a lot of trial and error. Consider the following tips to improve your content strategy: Excel…

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Business performance analysis on Facebook

Online marketing is at the forefront of marketing for many businesses. Using different social media platforms such as Facebook, Instagram and Twitter is an effective strategy as these platforms are adaptable to…

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Marketing strategy hints for Linkedin

With over 500 million users on Linkedin, the business-orientated social media platform is a goldmine for business growth. Employing effective marketing strategies can see your business soar, failing to do so can…

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How to get more social media followers

The more people that see and interact with your business, the more likely it is they will be converted into customers which means greater profit. Consider the following tips for gaining more…

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Dealing with trolls

Sadly, trolling is common place in today’s online environment. A troll is a person or group of people that deliberately engage in online forums and pages in an attempt to create havoc;…

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Creating shareable content

All content should be produced with an expectation of it going viral and getting shared across a broad number of platforms. This may sound ambitious, but it’s good practice; great care and…

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Generating traffic to your website

The ability to generate large amounts of traffic to your website is ideal for gaining new customers and strengthening relationships with existing customers. Consider the five strategies below: LinkingInternal linking is effective…

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Promoting your business’s blog content

There are multiple benefits that come with maintaining a blog for your business. Maintaining a blog drives customers to your website, thus creating greater opportunities for business growth. However, all the resources…

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Driving your social media with SMART goals

Expanding your business through the use of social media is a very smart decision; however, to do this successfully, you ought to set SMART goals. The use of SMART goals allows you…

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Etiquette of social media posting

The longer you leave it to take your business’ social media seriously, the bigger the division you are making between yourself and your competitors. Social media is not to be taken lightly;…

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Creating stand out web content

Creating web content is easy; creating stand out web content is a little more complex. It can be easy to get lost on the web, to create content that takes time and…

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Email etiquette

Email marketing needs to be done well for it to be of any benefit to your business. If it is done poorly, it can actually be quite damaging for your business as…

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Developing a keyword strategy

A strong keyword strategy can improve your site’s SEO and help to connect your products and services with prospective customers. A keyword strategy involves using targeted keywords that best describe your business…

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Using meta descriptions to generate business

With many potential customers using Google search to find businesses to meet their needs, having an influential meta description can be a powerful tool. A meta description is the content that appears…

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Avoiding online scammers

Protecting business from any kind of threat is a priority. However, when it comes to online security, many business owners are not practising secure measures to protect their business. Online scamming and…

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How to generate the perfect Facebook post

Creating the perfect Facebook post is a real art. There is much to be considered when posting in relation to what and what not to do. If you consider the following tips,…

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Common mistakes businesses make on Twitter

With over 328 million monthly users, Twitter can present businesses with numerous opportunities to gain new clients and strengthen existing client relationships. It is important to use Twitter effectively in order to…

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Social media no-no’s for small business

Not having a presence on social media can be detrimental to small businesses, but having a presence that is poorly managed is even worse. Businesses can quickly lose a lot of support…

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