Category: Web

Tips to reduce loading speed of your website

A slow website risks users losing interest in a matter of seconds. Reduce bounce rates from your website by following these tips. Size your imagesLarger image files slow your website down. You…

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Tips for job posting online

Employers who post their jobs online improve the efficiency of their recruitment process. Here are some tips to get you started. Post on different platformsGive you job posting high visibility for job…

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Building your customer email list

Getting a customer’s email is vital in getting the most out of your direct mail marketing campaigns and redirecting your customers to new deals. The boost in profits your email marketing campaigns…

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Tips for customer testimonials on your website

Testimonials on websites are a valuable marketing tool to engage potential customers with positive experiences from your present customer base. Guaranteeing customer satisfaction through testimonials will tip the decision-making process in your…

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Grow your business with Instagram

Social media platforms provide a valuable opportunity to grow your business by building a loyal following, maximising the shareability of your page and creating an engaging brand image. Tips to grow your…

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Web design tips

Presenting your business online is key in today’s e-commerce driven environment. If your website looks dated, unprofessional or is not as visually engaging, odds are your business will come off worse against…

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Handling negative online reviews

Negative online reviews can harm your businesses’ image and deter potential customers, which is why they need to be competently addressed. Consider the tips below for damage control. RespondIf the complaint on…

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Is your business website user friendly?

Websites no longer provide information but are now an integral part of the customer experience. A business’ website is not an accessory to the service they provide but the functional facilitator of…

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Are Instagram or Facebook ads more effective in e-commerce

Instagram and Facebook are social media giants, and their extensive reach and impact can make or break your business marketing. When deciding about which platform to focus your resources on, several factors…

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What not to do on LinkedIn

LinkedIn is one of the first points of contact potential employers and clients will have with your company. Small mistakes or overlooked opportunities can make the difference in creating a professional and…

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How to recover from a social media blunder

Having an effective social media strategy in place will help your staff avoid making errors when posting content under your business’ name online. However, there may come a time when a social…

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How to use Facebook effectively

With the way in which social media platforms are always evolving, it is essential to keep yourself up to date with how to use the technology in a relevant way. Based on…

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Customer service and social media

Offering customer service through social media can be difficult. People are used to speaking to a real person, and since social media is all online, businesses cannot add a personal touch to…

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Making content go viral

Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase. Unfortunately, making quality…

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Colour psychology in web design

It is no secret that the colour palette you use to design your website will influence what visitors to the site will think of your business. However, colours do more than this,…

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Create the perfect call to action

A great call to action (CTA) can increase customer engagement and boost a business’s website conversion rates. It can convince customers to engage in a particular action, such as visiting a business’s…

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Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, businesses must tailor their message to the audience they are…

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Why have a dedicated IP address?

A dedicated IP address provides businesses with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected…

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Beware common drawbacks of split testing

Businesses must be aware of the typical drawbacks associated with split testing if they are to improve the success rate of their email marketing campaigns. Split testing can provide businesses with valuable…

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What is link building?

Link building is an SEO strategy that firms can use to improve their search engine ranking. It is a long-term and often time-consuming process of acquiring backlinks, also known as inbound links,…

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Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a business’ marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’ email reach…

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Tips for sending out your first email campaign

Sending out an email campaign for the first time may seem a bit daunting to businesses who have never engaged in marketing before. But simply following best email marketing tips and practices…

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Using visual content online

Publishing great content with the right amount of long-tail keywords and phrases can boost a business’ SEO ranking. However, the appeal of this kind of content may be lost on a business’…

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Common mistakes businesses make on Facebook

Facebook is a convenient platform small businesses can use to promote their brand online and potentially gain new clients. It is essential to use it effectively to create a popular presence and…

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Content calendars for digital marketing

A content calendar is a handy tool you can use to organise and bring purpose to your digital marketing strategy. It allows you to visualise your strategy in weekly, monthly or yearly…

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Lowering your website’s bounce rate

Businesses with high bounce rates are most likely attracting the wrong kind of traffic to their website. Bounce rates are a list of numbers that represent the percent of website visitors who…

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Why social media is essential for small business

Social media marketing is simply, an effective and costless way to promote your business. The most consumed content is now online so as a savvy business owner it pays to know how…

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Composing the perfect tweet

Twitter is one of the most effective ways a business can build website traffic through social marketing. Twitter is the social media platform for sharing and exchanging link content. Link ‘clicks’ are…

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Are you ignoring your biggest selling point?

Many businesses often neglect the strongest and most critical feature of their website: the About Us page. Also referred to as History, What We Do and Who We Are, this part of…

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What’s in a landing page?

A well-designed landing page can greatly increase a business’ online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a…

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Designing for your target audiences

There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known…

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Improving email open and click rates

Open and click rates provide firms with key information about their email marketing campaigns. Open rates show how many email campaigns were opened by clients, and click rates show how many of…

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Why you should start podcasting

Podcasting is becoming an increasingly popular way to connect with audiences on a more personal level. The benefits are endless – podcasts are easily accessible, provide an engaging platform to discuss news…

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Online marketing to improve awareness

Businesses know the impact of digital marketing but many small businesses are still lagging behind when it comes to incorporating digital into their marketing efforts. A lack of time, knowledge or experienced…

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Are you at the top of your social media game?

The way social media can be used as a marketing tool for your business is constantly evolving. To remain at the top of the game and ahead of your competition, you need…

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Engaging Facebook video marketing strategies

Facebook videos are commonly used as a marketing strategy for many businesses. This is an effective strategy, as long as it is done correctly. To make your Facebook videos work efficiently for…

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Making long-form content readable

Many people will say that writing long-form content is a ‘no-no’, however, sometimes it is the only way to discuss a particular topic. There are a number of do’s and don’ts you…

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Creating engaging content

When creating content for your website, regardless of the business or industry you are involved in, there are some hard fast strategies you can follow to ensure it is engaging. Consider the…

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Understanding the different kinds of links websites can use

Using links is a valuable strategy for boosting your website’s SEO. Before Google in the nineties, websites used keywords to boost up their websites. The problem with keyword ranking is that businesses…

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2018 social media trends

Each year, we see new trends emerge regarding social media and the way it’s used. With the increased growth of social media for marketing businesses, knowing the strongest strategies for incorporating the…

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How to use hashtags

When used correctly, hashtags are a great way for businesses to increase customer engagement and make their social media posts more visible. A hashtag is a keyword phrase that has no spaces…

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Facebook marketing in 2018

Most businesses know the power of Facebook marketing. Facebook has the ability to reach current and potential customers, generate higher levels of brand awareness and engage customers regularly. However, due to Facebook’s…

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The basics to developing a bulletproof social media strategy

Developing a strong social media strategy is important for growing and nurturing business profit. Consider the following: Set goals Before embarking on any social media marketing campaign, you need to be strategic…

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Increasing your blog shares

Blogging is a great marketing strategy for your business – it informs and entertains your target audiences, can generate traffic and potentially increase sales. However, writing a blog alone is not a…

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Nailing social media marketing in 2018

As the New Year lingers just around the corner, brushing up and revising your social media marketing strategy is important. Technology and the way we use it is always morphing, which means,…

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Creating a strategy for Instagram

Instagram is no longer a social platform that can be ignored. The platform’s power to reach audiences and engage with customers is proving as a valuable marketing opportunity. Unlike other social media…

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Benefits of cloud computing

Cloud computing is redefining the way small businesses conduct business; the advantages in the technology allow users to access data off-site, save on IT equipment and give businesses a competitive edge. Here…

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Strategies for growing your online following

Developing strategies for growing your online following is an effective aspect of an online marketing plan. By using strategies to ensure you make the most out of the social media platforms available…

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3 things to avoid when posting on social media

To keep your social media game strong, there are certain things to avoid. Consider the following: Making it personal The business social media platforms should be reserved for posts reflecting the business.…

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How to manage a killer social media content calendar

Social media content has an important and beneficial place in the business world. However, so many businesses do it wrong. Developing a social media content calendar can see the difference between your…

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