Category: Web

Tracking the success of your email marketing

Following the best email marketing tips and practices can help create successful email campaigns that keep readers engaged and eager for more, but it won’t matter how optimised your emails are if…

Continue reading

Improving your FAQ page

Including a Frequently Asked Questions (FAQ) page on a website can be a great time saver for businesses who deal with repeatedly asked questions from customers and clients. The best approach to…

Continue reading

How to write an eye-catching bio

Social media bios are a small window into your company for potential clients. They can show your style, what you do, the promotions you are running or just be a fun read.…

Continue reading

Teaching your staff to be social media savvy

Although approximately 52% of the Australian population use social media, not everyone understands how online presence, both individual and work-related, reflects on a business. Your staff are representatives of your business meaning…

Continue reading

Protecting your business from online scams

Protecting your business from any kind of threat is a priority. When it comes to online security, however, many owners are not practising secure measures to properly protect their business. Online scamming…

Continue reading

How to make shareable content

Content should be produced with the intention of it going viral and being shared across a broad number of platforms. Although this sounds ambitious, it is a good practice to help ensure…

Continue reading

Increasing website traffic and sales

Successful websites are those that get continual traffic, grab visitors’ attention and convert visits to sales. Businesses who utilise the following features on their website tend to attract more traffic and achieve…

Continue reading

Making the most out of SEO

Finding the right balance between publishing high-quality content and search engines indexing your website is key to a successful marketing strategy. Copy that is not optimised properly for SEO purposes can end…

Continue reading

Using big data to grow your small business

When used effectively, big data analytics can be used as a way to develop growth in your business. Large companies are not the only ones who can benefit from using big data,…

Continue reading

Protecting your business with social media security

With the amount of information that is being shared online increasing more than ever, now is the time to think about social media security for your business. While there is no doubt…

Continue reading

Protect your business with a social media policy

As the rise of social media has blurred the boundaries between what is and isn’t appropriate for the workplace, implementing a clear social media policy can help protect your business. A good…

Continue reading

Importance of a good website

Websites are often a key tool in marketing a business towards a target audience. Websites should be designed to increase customer engagement and attract more sales. Whilst standing out from the competition…

Continue reading

Benefits of email marketing

Email marketing is a highly effective digital marketing strategy which involves sending emails to prospective clients and existing customers. This form of marketing needs to be executed well for it to benefit…

Continue reading

Technologies your small business can invest in

As a small business owner, you are always mindful of your expenditures as it is a limited resource. While limiting expenditure is not a bad idea, it can be helpful to invest…

Continue reading

Social media issue vs crisis: know the difference

With so much information on social media and everyone having access, some mistakes and road bumps are bound to come up. When presenting your business online, you need to be aware of…

Continue reading

Benefits of podcasting

The digital space becoming more collaborative every day and the need for audience interaction is ever growing. Businesses need to have conversations with their clients in order to improve relations and customer…

Continue reading

Offering great customer service through social media

Social media is an opportunity for you to build your business brand by delivering excellent customer service. You should view social media as an open channel to the needs and insights of…

Continue reading

Keep your staff social media savvy

Your staff are representatives of your business, and their online profiles can do a lot of good or inflict damage on your brand’s image. Enforce a social media policy and educate your…

Continue reading

Reducing your bounce rate

If customers are quick to jump off your landing page before you have even had the opportunity to convert them, your website has a problem. A high bounce rate can jeopardise your…

Continue reading

Benefits of competitor website analysis

Gaining an edge on your business rivals is vital to your commercial success. When you conduct competitor analysis do not forget to include their websites in this assessment otherwise you will miss…

Continue reading

How website colour can increase conversions

Web design is a crucial aspect of boosting your online conversion numbers. Your professionalism, brand polish and brand message can be conveyed through colour. Follow these tips to use colour to your…

Continue reading

Tips to reduce loading speed of your website

A slow website risks users losing interest in a matter of seconds. Reduce bounce rates from your website by following these tips. Size your imagesLarger image files slow your website down. You…

Continue reading

Tips for job posting online

Employers who post their jobs online improve the efficiency of their recruitment process. Here are some tips to get you started. Post on different platformsGive you job posting high visibility for job…

Continue reading

Building your customer email list

Getting a customer’s email is vital in getting the most out of your direct mail marketing campaigns and redirecting your customers to new deals. The boost in profits your email marketing campaigns…

Continue reading

Tips for customer testimonials on your website

Testimonials on websites are a valuable marketing tool to engage potential customers with positive experiences from your present customer base. Guaranteeing customer satisfaction through testimonials will tip the decision-making process in your…

Continue reading

Grow your business with Instagram

Social media platforms provide a valuable opportunity to grow your business by building a loyal following, maximising the shareability of your page and creating an engaging brand image. Tips to grow your…

Continue reading

Web design tips

Presenting your business online is key in today’s e-commerce driven environment. If your website looks dated, unprofessional or is not as visually engaging, odds are your business will come off worse against…

Continue reading

Handling negative online reviews

Negative online reviews can harm your businesses’ image and deter potential customers, which is why they need to be competently addressed. Consider the tips below for damage control. RespondIf the complaint on…

Continue reading

Is your business website user friendly?

Websites no longer provide information but are now an integral part of the customer experience. A business’ website is not an accessory to the service they provide but the functional facilitator of…

Continue reading

Are Instagram or Facebook ads more effective in e-commerce

Instagram and Facebook are social media giants, and their extensive reach and impact can make or break your business marketing. When deciding about which platform to focus your resources on, several factors…

Continue reading

What not to do on LinkedIn

LinkedIn is one of the first points of contact potential employers and clients will have with your company. Small mistakes or overlooked opportunities can make the difference in creating a professional and…

Continue reading

How to recover from a social media blunder

Having an effective social media strategy in place will help your staff avoid making errors when posting content under your business’ name online. However, there may come a time when a social…

Continue reading

How to use Facebook effectively

With the way in which social media platforms are always evolving, it is essential to keep yourself up to date with how to use the technology in a relevant way. Based on…

Continue reading

Customer service and social media

Offering customer service through social media can be difficult. People are used to speaking to a real person, and since social media is all online, businesses cannot add a personal touch to…

Continue reading

Making content go viral

Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase. Unfortunately, making quality…

Continue reading

Colour psychology in web design

It is no secret that the colour palette you use to design your website will influence what visitors to the site will think of your business. However, colours do more than this,…

Continue reading

Create the perfect call to action

A great call to action (CTA) can increase customer engagement and boost a business’s website conversion rates. It can convince customers to engage in a particular action, such as visiting a business’s…

Continue reading

Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, businesses must tailor their message to the audience they are…

Continue reading

Why have a dedicated IP address?

A dedicated IP address provides businesses with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected…

Continue reading

Beware common drawbacks of split testing

Businesses must be aware of the typical drawbacks associated with split testing if they are to improve the success rate of their email marketing campaigns. Split testing can provide businesses with valuable…

Continue reading

What is link building?

Link building is an SEO strategy that firms can use to improve their search engine ranking. It is a long-term and often time-consuming process of acquiring backlinks, also known as inbound links,…

Continue reading

Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a business’ marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’ email reach…

Continue reading

Tips for sending out your first email campaign

Sending out an email campaign for the first time may seem a bit daunting to businesses who have never engaged in marketing before. But simply following best email marketing tips and practices…

Continue reading

Using visual content online

Publishing great content with the right amount of long-tail keywords and phrases can boost a business’ SEO ranking. However, the appeal of this kind of content may be lost on a business’…

Continue reading

Common mistakes businesses make on Facebook

Facebook is a convenient platform small businesses can use to promote their brand online and potentially gain new clients. It is essential to use it effectively to create a popular presence and…

Continue reading

Content calendars for digital marketing

A content calendar is a handy tool you can use to organise and bring purpose to your digital marketing strategy. It allows you to visualise your strategy in weekly, monthly or yearly…

Continue reading

Lowering your website’s bounce rate

Businesses with high bounce rates are most likely attracting the wrong kind of traffic to their website. Bounce rates are a list of numbers that represent the percent of website visitors who…

Continue reading

Why social media is essential for small business

Social media marketing is simply, an effective and costless way to promote your business. The most consumed content is now online so as a savvy business owner it pays to know how…

Continue reading

Composing the perfect tweet

Twitter is one of the most effective ways a business can build website traffic through social marketing. Twitter is the social media platform for sharing and exchanging link content. Link ‘clicks’ are…

Continue reading

Are you ignoring your biggest selling point?

Many businesses often neglect the strongest and most critical feature of their website: the About Us page. Also referred to as History, What We Do and Who We Are, this part of…

Continue reading

Pin It on Pinterest