Category: Web

COVID-19: cybersecurity considerations when working from home

With COVID-19 motivating many businesses to have employees work from home, the change may be difficult for some teams, especially if they haven’t worked remotely before. The focus is often on your…

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How to start and grow your own business blog

A website is no longer the only way to get your business more online visibility. Business blogs are now emerging as new and effective marketing channels in addition to main websites but…

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Improving your social media content

Social media marketing is a powerful way to promote your business and establish a connection with your target market. Your content should closely relate to what you’re trying to sell or provide.…

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Protecting your digital assets

Cyber risk is one of the leading threats for small businesses in Australia, with the cost of a cyber incident averaging $276,000 for businesses. Whether it’s marketing material, legal documents or customer…

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Building customer relationships on social media

With the overflow of businesses posting high-quality content on social media every day, it can be a challenge to make yourself stand out and keep people’s loyalty. One way to increase consumer…

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Getting to know your social media audience

Knowing your audience is a fundamental aspect of social media marketing for your business. A good social media strategy will use the business’s knowledge of their audience to determine the type of…

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Should you consider using visual search technology?

Using visual search technology for your business is a great way to increase customer engagement. When presented with a paragraph of black and white text, it is unlikely that customers will remember…

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Preventing cybercrime on your business’ social media

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that…

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How to create an effective social media calendar

Having a well-planned and engaging social media presence is nowadays a core aspect of marketing. With 77% of consumers more likely to buy from brands they follow on social media, it is…

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Evaluating your social media campaign 

The evaluation part of a social media campaign is often just as important as the campaign itself as it provides insights of consumer behaviours, sales data, and the failures and successes of…

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