Category: Web

Getting to know your social media audience

Knowing your audience is a fundamental aspect of social media marketing for your business. A good social media strategy will use the business’s knowledge of their audience to determine the type of…

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Should you consider using visual search technology?

Using visual search technology for your business is a great way to increase customer engagement. When presented with a paragraph of black and white text, it is unlikely that customers will remember…

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Preventing cybercrime on your business’ social media

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that…

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How to create an effective social media calendar

Having a well-planned and engaging social media presence is nowadays a core aspect of marketing. With 77% of consumers more likely to buy from brands they follow on social media, it is…

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Evaluating your social media campaign 

The evaluation part of a social media campaign is often just as important as the campaign itself as it provides insights of consumer behaviours, sales data, and the failures and successes of…

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Cleaning your business’ online presence

Spring cleaning your business isn’t limited to its physical space, you should be cleaning your online presence too. Whilst it is best to be constantly monitoring your online activity, a regular assessment…

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Tracking the success of your email marketing

Following the best email marketing tips and practices can help create successful email campaigns that keep readers engaged and eager for more, but it won’t matter how optimised your emails are if…

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Improving your FAQ page

Including a Frequently Asked Questions (FAQ) page on a website can be a great time saver for businesses who deal with repeatedly asked questions from customers and clients. The best approach to…

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How to write an eye-catching bio

Social media bios are a small window into your company for potential clients. They can show your style, what you do, the promotions you are running or just be a fun read.…

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Teaching your staff to be social media savvy

Although approximately 52% of the Australian population use social media, not everyone understands how online presence, both individual and work-related, reflects on a business. Your staff are representatives of your business meaning…

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