Category: Business

Refund policies

Businesses have specific obligations under Australian Consumer Law (ACL) when it relates to refunds, returns, guarantees and warranties. It is important that a business’ refund policy complies with ACL. All businesses have…

Continue reading

Building a solid startup

It is no secret that most startups will fail in their first three years of operation, so building a new business that can not only survive but thrive in the face of…

Continue reading

Simplifying your marketing

Overcomplicating your marketing efforts in a bid to increase awareness and boost sales is a common trap. As the marketing industry continues to overcrowd and evolve with technology, businesses need to look…

Continue reading

Communicating effectively with difficult people

Working with unreasonable people is inevitable for most individuals at some point in their careers. Whether it is an unhappy customer, difficult colleague or uncompromising community member – chances are you will…

Continue reading

Why failing can be good for your career

Failure is often considered a sign of weakness or defeat. However, it is also known to be a natural stage in an entrepreneur’s career and a stepping-stone to success in the world…

Continue reading

Social media marketing trends

Social media platforms continually introduce new features and functions that change the way digital marketers create and distribute content. Maintaining awareness of popular social media trends helps to stay competitive and utilise…

Continue reading

How to turn around a bad work day

Bad days can happen to the best of us, but before you throw in the towel and call it a day, consider how your mindset may be influencing your attitude. Here are…

Continue reading

Using storytelling to build your brand

Storytelling taps into your customers’ emotions, builds trust and can help form a stronger connection with your audience. Many businesses are now using their business’ story in their marketing efforts to engage…

Continue reading

Why your business needs a mission statement

A compelling mission statement will give your small business the purpose it needs to grow. In just a few clear and succinct sentences the statement should announce your driving business strategy. However,…

Continue reading

Morning habits matter

How do you like to begin each day? The daily routines of successful entrepreneurs prove that ‘when’ and ‘how’ you choose to start your morning significantly impacts the rest of your day…

Continue reading

Importance of a positive workplace

Employees play an essential role in the success or failure of a small business. Which is why creating a positive workplace environment for your staff is of the utmost importance. An environment…

Continue reading

Succeed in the workplace

Although workplaces require different skills and personality traits to fit into the role and culture of the business, there are some universal attributes that can help you succeed in the workplace. Consider…

Continue reading

Succeed in sales

Closing a sale is the end goal for many business owners but often knowing how to close the deal is a challenge. Here are three ways to improve your sales approach: Remove…

Continue reading

How to improve efficiency

Efficient businesses create more with less. They are driven by highly-motivated employees and inspirational leaders. They understand the power of time-management, organisation, and most importantly, managing their resources. To improve the efficiency…

Continue reading

Public speaking tips to win over a crowd

For a lot of people, public speaking isn’t their most strongest suit. But for many business owners, public speaking is inevitable at some point in their working career. Public speaking can provide…

Continue reading

Recovering from a blunder

Mistakes happen all the time, and although they can be embarrassing, you can recover from them. Whether the mistake was minor or costly, handling the error with professionalism can save your dignity…

Continue reading

Ways to improve your business

Business owners should always be on the lookout for ways to improve their business. It can be easy to fall into a trap of complacency, especially when business is doing well but…

Continue reading

Standing out against your competition

When going for a job interview, it is important that you stand out against your competition. This can be tricky when you rely solely on the skills you possess and not the…

Continue reading

Defining business values

Business values, much like personal values, influence behaviour and provide a set of rules or guidelines to follow. However, in a business context, values are often set and ignored. To avoid this,…

Continue reading

Building awesome business relationships

An important aspect of any successful business is the ability to build and maintain strong business relationships. Whether you like it or not, at times you will find yourself surrounded by people…

Continue reading

2018 business trends

To keep your business relevant in 2018, staying up to date with emerging business trends is essential. There are a number of strategies you can incorporate into your business model to ensure…

Continue reading

Considerations before accepting a job offer

Accepting a new job offer can be exhilarating; you’ve put yourself out there, gone for an interview, waited to hear back and you finally get the good news. While it is all…

Continue reading

The secrets of giving feedback

Providing feedback is a necessary part of any business. Providing effective feedback can make a significant difference to your employees, their job satisfaction and retention rates. Consider the following secrets to giving…

Continue reading

How to avoid failing

In any business environment, there are constant challenges that can see you fail or can be tools for success. Channelling these challenges and turning them into strengths is necessary. Consider the following…

Continue reading

Setting clear marketing goals

Setting clear and direct marketing goals is an ideal strategy for promoting your business and business growth. There are a number of different goals you can set to ensure you are optimising…

Continue reading

Attracting Millennials to work for your business

Millennials are encompassing around a quarter of the workforce now and bringing along with them diverse needs and challenges. Employers must understand these needs and challenges to better attract more Millennials to…

Continue reading

Setting deadlines could be killing your business

Setting goals involves having an end date, but deadlines could be killing your business. While deadlines can help motivate employees to complete their work within a given timeframe, research shows that there…

Continue reading

Staying focused and reaching your goals

For any business owner and their staff, in order to achieve greatness, reaching goals and staying focused is important. Consider the following tips for your business in 2018:Understand your purpose Staying focused…

Continue reading

How to avoid the holiday slump

The summer holidays may be a period of increased sales for some businesses, but for many, it can be a quiet time with a heavily reduced cash flow. Staying ahead financially, if…

Continue reading

Getting ETPs right

When an employee is let go or they resign; there is a chance they are owed money, otherwise known as employment termination payments (ETPs). If an employee leaves the business, they may…

Continue reading

Celebrating Christmas in your office

Christmas can be a very exciting time for many, and it can also be the dreaded season for others. Consider the following tips for celebrating Christmas in style, to ensure that all…

Continue reading

Decision making red flags

Part of any business is making decisions; regarding your product, growth, staff, clients, etc. It is important to pick up on signs your business, for whatever reason, may not be the most…

Continue reading

Time wasters to avoid

Understanding what behaviours and factors which cause employees to waste time is important. Only when you understand why time is not being used efficiently can you implement strategies to overcome this. Consider…

Continue reading

How to ensure your branding is consistent

Consistent branding is a big factor in your business’ marketing strategy – it can help build loyal customers, improve recognition and trustworthiness. Businesses that adopt consistent branding techniques gain a competitive advantage…

Continue reading

How to truly set your business apart from competitors

Making your business stand out can be difficult; especially if you are offering the same services as your competitors. No matter how big or small, or what the financial status of your…

Continue reading

Managing your staff (professionally)

Business owners and managers have a duty to manage their staff in the utmost professional manner at all times, regardless of the situation. However, many business owners have not grasped the basic…

Continue reading

How to boost morale

From time to time, it is normal for employee morale to take a plunge. Whether it is a stressful time at work or a major workplace change is occurring, employees may respond…

Continue reading

How to save time and boost efficiency

Many business owners are looking for ways to squeeze more into their cramped work schedules. But unfortunately, this may mean spending more time on unimportant tasks and not prioritising what really needs…

Continue reading

Understanding your business to better serve your customers

Whether you have been running your business for over 20 years or just starting out, you cannot deny the importance of regularly reviewing your business’ performance. Many business owners may put off…

Continue reading

Changing your attitude for entrepreneurial success

Attitude is one of the biggest foundations for success. Without a good attitude, business owners can get stuck in negative thought patterns, delay or forgo important business tasks/projects, and essentially, lose their…

Continue reading

How to build a loyal tribe

Building a successful business is almost impossible without a group of motivated employees. Here are three ways to keep your employees loyal to your business: Hire right Hiring someone who doesn’t share…

Continue reading

How to effectively reach your goals

Goal setting is critical for small business success. Achieving your goals helps to strengthen and grow your business and develop your skills as a business owner. Here are three tips to help…

Continue reading

Turning negative customer feedback around

In a perfect world, every customer your business works with will be pleased with how the transaction went and will want to return to you for future business. In reality, this isn’t…

Continue reading

Strategies to effectively serve your customers

Customer service should be a key priority of any business. To attract new customers and to keep current customers coming back, there are certain strategies you can employ. Consider the following: Always…

Continue reading

How to sharpen your focus for optimal performance

Focus requires control. Control of distractions, thoughts and, most importantly, your time. Consider the following tips to improve your focus and concentration in your workday: Tune out distractionsIdentify your biggest distractions and…

Continue reading

Leading change

All businesses, at one stage or another, will have to go through significant change. Change is necessary for growth but accepting the need for change can be difficult for some. Change can…

Continue reading

Aspects of your business where you should avoid taking short-cuts

When looking to establish or improve your business saving money is a smart strategy, but trying to cut certain corners can also be a downfall. There are certain areas you should invest…

Continue reading

Creating a healthy workplace

Healthy workplaces boast many benefits – from higher morale to increased productivity and happier workers, it certainly pays to invest in promoting a healthy workplace. Here are four simple ways to create…

Continue reading

How to drive word-of-mouth marketing

Recommendations from friends and family are more likely to attract new customers to your business than traditional advertising. However, word-of-mouth marketing is not something that can be generated; it has to occur…

Continue reading

Creating a happy work environment

Happy employees are productive employees. Employee satisfaction directly correlates with employee engagement, retention and ultimately a better bottom line. Here are three ways to create a happy work environment in your business:…

Continue reading

Pin It on Pinterest