Category: Business

Raising early stage capital in your business

Raising capital is a step that every startup faces. When a business is brand new, the question of how to get money must be addressed. If you intend to launch a business…

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Before selling your business

Deciding to move on from your business can impact a lot of different people. When selling your business, you will need to consider the effects on all areas of operation from the…

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Challenges your business can face

Owning and running a small business comes with positives and negatives that maintain a balance. When the negative elements start to outweigh the positives, you have a problem. Every business will face…

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What advertising avenue is best for you?

Without exposure, businesses would come and go very quickly. In this new digital age, there are even more options for how you want to advertise your business. There are a variety of…

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Creating a positive business culture

Business culture is a reflection of what your company stands for, it’s your voice. Employee relations are what establishes this voice and can always be improved. A work environment that everyone enjoys…

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What we can learn from ‘introverted’ people

Most of us fall somewhere in between the introvert-extrovert spectrum but our concept of a great leader often looks to someone who exudes characteristics we often associate with ‘extroverts’ – including being…

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Instagram for business

You may think that Instagram is only for millennials obsessed with photographing themselves or their lunch but really it is a whole new area of marketing and business opportunities to explore. Instagram…

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Effective Team Performance

Teams, like workplaces, are becoming increasingly diverse, dynamic and digital. But the principle behind managing teams effectively remains the same. Are you providing the right conditions for your team to thrive? Here…

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Challenging the use of country as a proxy for culture

Business managers are required to work in increasingly diverse environments, facing issues that are increasingly dynamic, complex and uncertain in the face of global economic, social, and technological shifts. The behaviours used…

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Hiring high potential staff

Your business is only as good as your staff, which is why you want to hire high potential employees. You may find it hard to spot a high potential candidate in an…

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Personalising your business brand

Personalising your business brand attracts new customers by establishing authenticity and a point of difference. Follow these tips to improve your marketing and create a unique brand true to yourself. Put a…

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How small business can compete with major corporations

Small businesses should not feel intimidated by their corporate competitors as they have many unique advantages that can help them gain a sizeable market share. Small business owners should focus on specific…

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Benefits and problems of niche marketing

Business owners thinking about specialising their products and services to target a niche market should know the benefits and risks of this business strategy. Niche marketing is the business strategy of targeting…

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Fostering healthy workplace competition

Bringing out your staff’s competitive side can lift the performance of the entire business and boost productivity. However, competition can turn any workplace toxic so it is essential to get the balance…

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Leadership mistakes to avoid

Leadership mistakes contribute to falling standards around the office due to a lack of motivation or inefficient management. Here are some leadership mistakes to avoid in the workplace. Being hypocriticalLeaders that do…

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How community involvement grows your business

Business’ that get involved in community reap financial, workplace and brand image related benefits. Whether your business is new or relatively established in your area, community involvement should be at the forefront…

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Picking the right business location

The decision of where the headquarters of your business should be will have a significant hand in determining your profitability and productivity. Consider the following checklist to ensure you make the right…

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Strategies to reduce staff turnover

Staff turnover leads to significant costs from recruitment and training processes. Reducing staff turnover is fundamental to boosting profits in your bottom line and indicates a higher level of employee satisfaction. Perfect…

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Use your business card effectively

When business networking is increasingly digital with LinkedIn and your business’ website a primary way of getting your name out there, the business card is still an integral part of your networking…

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Making the decision to rebrand

Rebranding can help you survive in a changing industry or open your business up to new profit-making opportunities. Sometimes it may be difficult to make the call, when there are significant costs…

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How to give constructive feedback to staff

Giving feedback to staff is a key to being a successful manager. Although feedback should be viewed as an opportunity to grow, staff may be sensitive you are criticising their work. That…

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Strategies to put an end to negative office gossip

Negative gossip in the office is something that is harmful both to your business and to the employees. Whether it encourages individuals to seek work in a less toxic environment, slows down…

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When to get a business partner

Starting and running a business can be a lot more fun when you are working with someone you like and respect. With a partner, you have someone to share the excitement and…

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Strong leaders ask for help

There is no weakness in a leader who asks for help. Maintaining success in your small business requires you to seek advice from your employees on a range of matters. However, it…

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Consider business structure

Creating a new business is an exciting time for any first-time entrepreneur, but it also comes with making big decisions – one of these will be when you must choose which structure…

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Negotiating like a boss

The ability to negotiate well is one of the most desirable skills in the business world. It can help you get the very best outcome from any professional deal. There are many…

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Inclusivity in the workplace

Creating a workplace environment that fosters inclusivity and belonging for all is important for the longevity of your business. When people feel safe and a sense of community, they are bound to…

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Launching a business: mistakes to avoid

Launching a new business for the first time is an exciting phase for every entrepreneur. However, it is important to increase your chances for success by being aware of and avoiding common…

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Cash-only business? Consider making the switch

The Tax Office has released further findings that reveal cash-only businesses could be missing out on a significant chunk of revenue simply by not offering customers the option of electronic payment. An…

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Engaging in effective negotiation

The key to success is remembering that everything is negotiable, and that to get a deal you must ask for one. Many people stop right there because negotiating makes them uncomfortable. They…

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Growing your small business

Has your small business hit a slump lately? It may be time to develop a growth-focused strategy that can take your business to the next level. Consider these ideas when designing your…

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Refund policies

Businesses have specific obligations under Australian Consumer Law (ACL) when it relates to refunds, returns, guarantees and warranties. It is important that a business’ refund policy complies with ACL. All businesses have…

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Building a solid startup

It is no secret that most startups will fail in their first three years of operation, so building a new business that can not only survive but thrive in the face of…

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Simplifying your marketing

Overcomplicating your marketing efforts in a bid to increase awareness and boost sales is a common trap. As the marketing industry continues to overcrowd and evolve with technology, businesses need to look…

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Communicating effectively with difficult people

Working with unreasonable people is inevitable for most individuals at some point in their careers. Whether it is an unhappy customer, difficult colleague or uncompromising community member – chances are you will…

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Why failing can be good for your career

Failure is often considered a sign of weakness or defeat. However, it is also known to be a natural stage in an entrepreneur’s career and a stepping-stone to success in the world…

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Social media marketing trends

Social media platforms continually introduce new features and functions that change the way digital marketers create and distribute content. Maintaining awareness of popular social media trends helps to stay competitive and utilise…

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How to turn around a bad work day

Bad days can happen to the best of us, but before you throw in the towel and call it a day, consider how your mindset may be influencing your attitude. Here are…

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Using storytelling to build your brand

Storytelling taps into your customers’ emotions, builds trust and can help form a stronger connection with your audience. Many businesses are now using their business’ story in their marketing efforts to engage…

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Why your business needs a mission statement

A compelling mission statement will give your small business the purpose it needs to grow. In just a few clear and succinct sentences the statement should announce your driving business strategy. However,…

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Morning habits matter

How do you like to begin each day? The daily routines of successful entrepreneurs prove that ‘when’ and ‘how’ you choose to start your morning significantly impacts the rest of your day…

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Importance of a positive workplace

Employees play an essential role in the success or failure of a small business. Which is why creating a positive workplace environment for your staff is of the utmost importance. An environment…

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Succeed in the workplace

Although workplaces require different skills and personality traits to fit into the role and culture of the business, there are some universal attributes that can help you succeed in the workplace. Consider…

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Succeed in sales

Closing a sale is the end goal for many business owners but often knowing how to close the deal is a challenge. Here are three ways to improve your sales approach: Remove…

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How to improve efficiency

Efficient businesses create more with less. They are driven by highly-motivated employees and inspirational leaders. They understand the power of time-management, organisation, and most importantly, managing their resources. To improve the efficiency…

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Public speaking tips to win over a crowd

For a lot of people, public speaking isn’t their most strongest suit. But for many business owners, public speaking is inevitable at some point in their working career. Public speaking can provide…

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Recovering from a blunder

Mistakes happen all the time, and although they can be embarrassing, you can recover from them. Whether the mistake was minor or costly, handling the error with professionalism can save your dignity…

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Ways to improve your business

Business owners should always be on the lookout for ways to improve their business. It can be easy to fall into a trap of complacency, especially when business is doing well but…

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Standing out against your competition

When going for a job interview, it is important that you stand out against your competition. This can be tricky when you rely solely on the skills you possess and not the…

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Defining business values

Business values, much like personal values, influence behaviour and provide a set of rules or guidelines to follow. However, in a business context, values are often set and ignored. To avoid this,…

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