Author Archives: Karen Conlon

What your office space says about your business

How you choose to design the aesthetics of your office impacts not only how a client thinks of you, but your employees’ motivation and productivity levels as well. Consider these reasons why…

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Dealing with separation

Separating from a partner can be a stressful time. There are many legal considerations to factor in when protecting your finances. To set yourself up for the future, consider the following upon…

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Beware common drawbacks of split testing

Businesses must be aware of the typical drawbacks associated with split testing if they are to improve the success rate of their email marketing campaigns. Split testing can provide businesses with valuable…

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Bad business habits

When you run your own business, it can be hard to step back and look at the big picture. Failing to do so, however, not only harms your business; it can also…

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Refund policies

Businesses have specific obligations under Australian Consumer Law (ACL) when it relates to refunds, returns, guarantees and warranties. It is important that a business’ refund policy complies with ACL. All businesses have…

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SMSFs: beware of illegal early super release

The Australian Tax Office (ATO) is reminding self-managed super fund (SMSF) trustees to beware of allowing members to access their super early. A self-managed super fund (SMSF) trustee must meet a condition…

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Penalty relief for taxpayers

From 1 July 2018, the Tax Office is advising Australians that if they find an error in their tax return or activity statement they will not incur a penalty but will advise…

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Hire a virtual assistant

For those entrepreneurs building a brand new startup, hiring a virtual assistant as their first employee is a perfect way to delegate work when you do not yet have the budget to…

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How to spot a phishing scam

Falling for a phishing scam is often easy. You receive an email or a text message from your bank asking you to click on a link and verify your account details for…

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Building a solid startup

It is no secret that most startups will fail in their first three years of operation, so building a new business that can not only survive but thrive in the face of…

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Avoid these five common Tax Time mistakes

Tax Time is now upon us, with the ATO Assistant Commissioner announcing the top five mistakes commonly made when Australians complete their annual tax returns. Common mistakes some taxpayers are making include:…

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ASIC’s view on SMSFs as ‘one-stop property shops’

The Australian Securities Investment Commission (ASIC) has released a new report highlighting its view on the setup of SMSFs for property investments using ‘one-stop shop’ models. ‘One-stop shop models’ tend to promote…

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What is link building?

Link building is an SEO strategy that firms can use to improve their search engine ranking. It is a long-term and often time-consuming process of acquiring backlinks, also known as inbound links,…

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Maximising your peak productive time

Determining when you are at your most productive peak during a work day is useful in scheduling your tasks and managing your time appropriately. Everyone has a time in the day when…

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Boost your business’ cash flow

Managing cash flow is the golden rule for most small business success. Too many small businesses fail due to poor cash flow management. To avoid getting your business into trouble, consider the…

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Simplifying your marketing

Overcomplicating your marketing efforts in a bid to increase awareness and boost sales is a common trap. As the marketing industry continues to overcrowd and evolve with technology, businesses need to look…

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ATO advice for SMSF members with a market-linked pension

The Australian Tax Office (ATO) has recently been made aware of circumstances where a member of a SMSF commences a new market-linked pension and unintentionally exceeds their transfer balance cap. An individual…

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Personal Income Tax Plan passed

The Personal Income Tax Plan announced as part of this year’s Federal Budget has been passed by Parliament. The plan introduces: – a new low and middle-income tax offset to reduce the…

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Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a business’ marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’ email reach…

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Understanding your management style

Self-awareness is an important tool to master in both your personal and professional life. It is especially important for business owners and managers, as they are responsible for the success of their…

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Communicating effectively with difficult people

Working with unreasonable people is inevitable for most individuals at some point in their careers. Whether it is an unhappy customer, difficult colleague or uncompromising community member – chances are you will…

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SMSFs: reporting change

Self-managed super funds (SMSFs) are required to provide an accumulation phase value (APV) on their transfer balance account report for 30 June 2017 in certain circumstances. SMSFs should note, APV is often…

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Claiming clothing this tax time?

The Australian Tax Office (ATO) is cracking down on claims for work-related clothing and laundry expenses this tax time. Last year total claims for work-related clothing and laundry expenses totalled nearly $1.8…

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Tips for sending out your first email campaign

Sending out an email campaign for the first time may seem a bit daunting to businesses who have never engaged in marketing before. But simply following best email marketing tips and practices…

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Sham Contracting: What you need to know

Employers who hire and treat an employee as a contractor could face serious penalties as well as claims for super contributions and worker entitlements. A sham contracting arrangement refers to an employer…

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Why your staff may work better at home

Letting your employees work from home is a simple way to increase productivity levels and reduce expenditure within your business. However, choosing the amount of time an employee can work from home…

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Reducing your winter bills

When the winter season commences, you might notice a spike in your bills. Although, it is no surprise that additional heating and hot water adds up, you may be surprised at how…

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Why failing can be good for your career

Failure is often considered a sign of weakness or defeat. However, it is also known to be a natural stage in an entrepreneur’s career and a stepping-stone to success in the world…

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Changes to SMSF 2017-18 annual return

There is a number of changes to the 2017-18 Self-managed super fund annual return (SAR) thanks to the super changes which came into effect on 1 July 2017. Transition to retirement income…

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Importing goods worth $1,000 or less?

Overseas businesses that meet the GST registration threshold (A$75,000) will be required to charge GST on goods purchased from the 1 July 2018. Specifically, GST will be charged on goods that are:…

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Minimum wage to rise

The Fair Work Commission has announced they will increase the national minimum wage by 3.5 per cent from 1 July 2018. The current national minimum hourly wage of $18.29 will rise to…

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Using visual content online

Publishing great content with the right amount of long-tail keywords and phrases can boost a business’ SEO ranking. However, the appeal of this kind of content may be lost on a business’…

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How to respond to employee mistakes

Even your most hardworking employees are bound to make a mistake on the job at some point. Their error may cost your business a client or damage a vital relationship with a…

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Social media marketing trends

Social media platforms continually introduce new features and functions that change the way digital marketers create and distribute content. Maintaining awareness of popular social media trends helps to stay competitive and utilise…

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Superannuation Guarantee Amnesty

In a bid to tackle non-payment of employee superannuation, the Minister for Revenue and Financial Services announced the beginning of a 12-month Superannuation Guarantee Amnesty (the Amnesty) on 24 May 2018. The…

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Preparing for tax time

With the end of the financial year fast approaching, preparing ahead will help to take off the pressure of running your business and organising your tax affairs this tax season. Business owners…

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Common mistakes businesses make on Facebook

Facebook is a convenient platform small businesses can use to promote their brand online and potentially gain new clients. It is essential to use it effectively to create a popular presence and…

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Leading your team through tough times

Navigating your team through difficult times can be a challenge. When things continuously go wrong, and their motivation is at an all-time low, you will need to use your best leadership skills…

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Financial checklist before you die

While preparing for a time when you are gone can be morbid, sorting out your financial matters now will help to protect your loved ones later on. Take a look at these…

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How to turn around a bad work day

Bad days can happen to the best of us, but before you throw in the towel and call it a day, consider how your mindset may be influencing your attitude. Here are…

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First Home Super Saver Scheme

The First Home Super Saver (FHSS) is a scheme that enables Australians to save for their first home inside their superannuation fund. The plan allows for faster saving with the before tax…

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Targeted amendments to Division 7A

The Government is widening the scope of Division 7A to include unpaid present entitlements from 1 July 2019. This will apply where a related private company is entitled to a share of…

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Employee perks every small business should offer

Providing perks to your employees is a great way to boost their morale and engagement in the workplace. While you may not have the budget to provide a free gym or an…

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Content calendars for digital marketing

A content calendar is a handy tool you can use to organise and bring purpose to your digital marketing strategy. It allows you to visualise your strategy in weekly, monthly or yearly…

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Financial tips to reach your goals

Whether it is saving for a new car, a house deposit or a holiday; we all have spending habits that can derail us from achieving our financial goals. But luckily, most of…

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Using storytelling to build your brand

Storytelling taps into your customers’ emotions, builds trust and can help form a stronger connection with your audience. Many businesses are now using their business’ story in their marketing efforts to engage…

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Claiming personal super contributions deductions

More taxpayers can now claim a personal super contributions deductions this tax time due to the removal of the 10 per cent maximum earnings condition that came into effect from 1 July…

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GST at settlement

As of 1 July 2018, purchasers of new residential premises or potential land are required to withhold an amount from the contract price and pay the amount to the ATO before settlement.…

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Lowering your website’s bounce rate

Businesses with high bounce rates are most likely attracting the wrong kind of traffic to their website. Bounce rates are a list of numbers that represent the percent of website visitors who…

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Who can challenge your Will?

It is a common misbelief that a Will is executed in a way the Testator originally plans it. When preparing your Will, it is important first to understand how another individual can…

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