Making content go viral

Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase. Unfortunately, making quality…

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Saving for a home

Buying a house is a great accomplishment; you gain a place to call home where you can create a life full of memories in. It is important to develop a plan for…

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Inclusivity in the workplace

Creating a workplace environment that fosters inclusivity and belonging for all is important for the longevity of your business. When people feel safe and a sense of community, they are bound to…

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Super contribution caps: the basics

Making contributions to your superannuation fund is a great way to grow your nest egg, however, there are caps on the amount you can contribute every financial year to be taxed at…

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Rental property and tax

The Tax Office is reminding individuals who either own or are looking to purchase a rental property that there are essential record-keeping and taxation obligations that they must meet. Examples of records…

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Avoid these top tax misconceptions

As tax time continues, the ATO has announced the top misconceptions many individuals make when completing their claims for tax deductions. Four popular tax misunderstandings include: 1. Individuals can give credit card…

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Protect yourself from early super release scams

When it comes to protecting your nest egg, avoid getting caught out by a promoter of an illegal early release super scheme. Early release super scheme scams will involve a promoter contacting…

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Colour psychology in web design

It is no secret that the colour palette you use to design your website will influence what visitors to the site will think of your business. However, colours do more than this,…

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Understanding redundancy

It is important to understand what your legal obligations entail before you make an employee redundant. You must make sure it is a ‘genuine redundancy’. Otherwise, you risk the employee lodging an…

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Landing your first customers

You have launched your very own startup, your product or service is ready, but you are stuck on how to land your first customer? Consider these handy tips to get the ball…

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Launching a business: mistakes to avoid

Launching a new business for the first time is an exciting phase for every entrepreneur. However, it is important to increase your chances for success by being aware of and avoiding common…

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Create the perfect call to action

A great call to action (CTA) can increase customer engagement and boost a business’s website conversion rates. It can convince customers to engage in a particular action, such as visiting a business’s…

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Eliminate a product and boost your bottom-line

Sometimes the best way a small business can improve their bottom-line is by merely scraping their under-performing products or services. Refusing to let go of stagnant products will put your business at…

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Cash-only business? Consider making the switch

The Tax Office has released further findings that reveal cash-only businesses could be missing out on a significant chunk of revenue simply by not offering customers the option of electronic payment. An…

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Hiring temporary residents: employer super obligations

Employers are being reminded by the Australian Tax Office (ATO) not to forget that along with permanent residents; temporary residents are also entitled to super guarantee (SG). In most cases, an employer…

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Cents per kilometre rate rises for work-related car expenses

The Tax Office has confirmed the rate for work-related car expenses will rise to 68 cents per kilometre for the income year beginning 1 July 2018. The new rate will affect those…

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Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, businesses must tailor their message to the audience they are…

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‘Tuning in’ to your customers

One of the easiest ways a small business can fail is simply by falling out of sync with their target market. However, this can be avoided through actively listening to your customers,…

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Internet banking: safeguard your savings

Each time you use internet banking to transfer money to family or friends, pay your bills, or check your account activity, consider these handy tips to help keep your savings secure. Check…

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Engaging in effective negotiation

The key to success is remembering that everything is negotiable, and that to get a deal you must ask for one. Many people stop right there because negotiating makes them uncomfortable. They…

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Superannuation Guarantee Amnesty

The Superannuation Guarantee Amnesty was introduced on 24 May 2018 by the Minister for Revenue and Financial Services in a bid to tackle non-payment of employee super. The Amnesty provides a one-off…

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Income tax gap results

The ATO has released its latest findings on the tax gap for Australian individuals. The estimated gap in 2014-15 is approximately $8.7 billion or 6.4 per cent. The income gap is an…

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Why have a dedicated IP address?

A dedicated IP address provides businesses with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected…

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Handy tips to prevent personal loan rejection

When applying for a personal loan, it is essential to do everything feasible to improve your probability of getting approved. Receiving just one knockback for a loan will be recorded on your…

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Growing your small business

Has your small business hit a slump lately? It may be time to develop a growth-focused strategy that can take your business to the next level. Consider these ideas when designing your…

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Reviewing your super

The ATO is encouraging taxpayers to review their super this tax time. Finding lost super or consolidating any unwanted multiple accounts can make a massive difference to your nest egg. There is…

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Avoid scams this tax time

The Australian Tax Office (ATO) is reminding individuals to remain vigilant against any scams that may pop up this year around tax time. With over 37,000 scam attempts reported to the ATO…

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What your office space says about your business

How you choose to design the aesthetics of your office impacts not only how a client thinks of you, but your employees’ motivation and productivity levels as well. Consider these reasons why…

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Dealing with separation

Separating from a partner can be a stressful time. There are many legal considerations to factor in when protecting your finances. To set yourself up for the future, consider the following upon…

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Beware common drawbacks of split testing

Businesses must be aware of the typical drawbacks associated with split testing if they are to improve the success rate of their email marketing campaigns. Split testing can provide businesses with valuable…

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Bad business habits

When you run your own business, it can be hard to step back and look at the big picture. Failing to do so, however, not only harms your business; it can also…

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Refund policies

Businesses have specific obligations under Australian Consumer Law (ACL) when it relates to refunds, returns, guarantees and warranties. It is important that a business’ refund policy complies with ACL. All businesses have…

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SMSFs: beware of illegal early super release

The Australian Tax Office (ATO) is reminding self-managed super fund (SMSF) trustees to beware of allowing members to access their super early. A self-managed super fund (SMSF) trustee must meet a condition…

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Penalty relief for taxpayers

From 1 July 2018, the Tax Office is advising Australians that if they find an error in their tax return or activity statement they will not incur a penalty but will advise…

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Hire a virtual assistant

For those entrepreneurs building a brand new startup, hiring a virtual assistant as their first employee is a perfect way to delegate work when you do not yet have the budget to…

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How to spot a phishing scam

Falling for a phishing scam is often easy. You receive an email or a text message from your bank asking you to click on a link and verify your account details for…

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Building a solid startup

It is no secret that most startups will fail in their first three years of operation, so building a new business that can not only survive but thrive in the face of…

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Avoid these five common Tax Time mistakes

Tax Time is now upon us, with the ATO Assistant Commissioner announcing the top five mistakes commonly made when Australians complete their annual tax returns. Common mistakes some taxpayers are making include:…

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ASIC’s view on SMSFs as ‘one-stop property shops’

The Australian Securities Investment Commission (ASIC) has released a new report highlighting its view on the setup of SMSFs for property investments using ‘one-stop shop’ models. ‘One-stop shop models’ tend to promote…

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What is link building?

Link building is an SEO strategy that firms can use to improve their search engine ranking. It is a long-term and often time-consuming process of acquiring backlinks, also known as inbound links,…

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Maximising your peak productive time

Determining when you are at your most productive peak during a work day is useful in scheduling your tasks and managing your time appropriately. Everyone has a time in the day when…

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Boost your business’ cash flow

Managing cash flow is the golden rule for most small business success. Too many small businesses fail due to poor cash flow management. To avoid getting your business into trouble, consider the…

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Simplifying your marketing

Overcomplicating your marketing efforts in a bid to increase awareness and boost sales is a common trap. As the marketing industry continues to overcrowd and evolve with technology, businesses need to look…

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ATO advice for SMSF members with a market-linked pension

The Australian Tax Office (ATO) has recently been made aware of circumstances where a member of a SMSF commences a new market-linked pension and unintentionally exceeds their transfer balance cap. An individual…

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Personal Income Tax Plan passed

The Personal Income Tax Plan announced as part of this year’s Federal Budget has been passed by Parliament. The plan introduces: – a new low and middle-income tax offset to reduce the…

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Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a business’ marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’ email reach…

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Understanding your management style

Self-awareness is an important tool to master in both your personal and professional life. It is especially important for business owners and managers, as they are responsible for the success of their…

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Communicating effectively with difficult people

Working with unreasonable people is inevitable for most individuals at some point in their careers. Whether it is an unhappy customer, difficult colleague or uncompromising community member – chances are you will…

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SMSFs: reporting change

Self-managed super funds (SMSFs) are required to provide an accumulation phase value (APV) on their transfer balance account report for 30 June 2017 in certain circumstances. SMSFs should note, APV is often…

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Claiming clothing this tax time?

The Australian Tax Office (ATO) is cracking down on claims for work-related clothing and laundry expenses this tax time. Last year total claims for work-related clothing and laundry expenses totalled nearly $1.8…

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